Investor Relations Today In the successful operation of any public company, marketing is of course vital to attracting consumers and potential shareholders. However, a common mistake made by far too many companies is ignoring another critically important responsibility. Once you reach and acquire consumers in a target market, companies must constantly work to retain that […]

How to Design an Effective Investor Relations Website You are focused on growing your business. It’s your website, however, that tells your unique story to investors, and financial journalists. Your website is a strong marketing tool that should provide relevant, unique content and emphasize your company’s special brand. You need to stand out from the […]

Developing a Brand Identity, Tips & Tricks Your company’s brand is all about how others perceive you. Perception is crucial in today’s competitive market, and it includes everything about your company, from its logo, name, product and reputation. These are the building blocks to creating a brand that gets you noticed and established as a […]